How AR’s Entertainment Hub Added QBIX Play to Their All-Access Pass: And What Happened Next
Archie Wright, co-founder of AR’s Entertainment Hub, has a simple filter for every attraction on his floor: can this serve a five-year-old, a parent, and a birthday group of 6, on the same day, without anyone feeling like it wasn’t made for them? Most immersive attractions fail that test, but QBIX Play passed it.
“One of our goals is to be available for everybody, every age group. So there’s something there for people from little kids to grown-ups.”, Archie Wright, Co-Founder, AR’s Entertainment Hub
About AR's Entertainment Hub
AR’s operates skating rinks, mini-golfs, laser tag, arcade, VR bays, and other immersive attractions across 3 Texas locations. Guests don’t pay per attraction; they buy a 5-hour all-access pass that covers everything. That model shapes every buying decision Archie makes: a new attraction has to earn its place inside the bundle, not on top of it.
QBIX Play went live at AR’s San Antonio in February 2026. Spring break alone drove 2,629 sessions in a single month, peak demand proof that the format works when traffic is high and guests are looking for something to do together.
“Wow, this is it! So easy, so simple.”
What Was Missing From the Floor
A group moment that didn’t require splitting the group.
Laser tag has age requirements, and arcade games are one or two players at a time.
Archie Wright needed something that a group of 6 from the same birthday party, or a family with three different ages, could do together, without anyone sitting out. That moment was missing.
High Throughput without a Footprint Problem.
Premium immersive attractions often need a dedicated room and dedicated staff, but at AR’s, where guests move freely between attractions on a single pass, anything that required individual transactions, gating, or an attendant per session was not a fit for them. QBIX Play has none of those requirements. It runs unattended, integrates directly into the pass, and has an open and frictionless design.
Something that Works Across Multiple Locations.
AR’s is expanding, and Archie needed an attraction that could deploy at different locations, different space configurations, and different audience mixes, without a complex setup or a slow vendor. “It’s a good niche product that doesn’t take up a lot of square footage,” he said. “It can work for all ages, from younger audiences all the way to adults, and the price point works. That combination is hard to find.”
The Installation
QBIX Play went into AR’s San Antonio post-IAAPA 2025. Archie saw the prototype at the show and made the call before leaving the floor.
The decision came down to fit. San Antonio runs on an all-access pass model, guests aren’t paying per attraction, they’re buying time, and QBIX Play slots directly into that: no individual transaction, no gate, no staff.
Guests walk in, play, and walk out, so it lives inside the pass the same way laser tag and mini-golf do.
“With Play, kids can just walk in and start. They don’t have to think about it. No gates, no attendants, no hesitation. I saw it and I knew.”
RELATED: Read more on the newest Edition: QBIX Play!
The open design changed who plays, and how quickly they decide to. Kids who might have hesitated at a more complex attraction walked straight in, and groups formed without anyone asking them to.
One more thing worth noting: QBIX Play’s programming flexibility means it isn’t limited to one pricing model. It can run as an all-access attraction, a gate pass, or a pay-to-play setup, the three most common models in the FEC industry. Operators can configure it to match how their venue already works, or switch models as their operation evolves.
The Numbers
March 2026 alone drove 2,629 sessions, spring break in Texas, when groups fill venues and packages need to justify themselves. QBIX Play delivered exactly what a bundle attraction is supposed to: something a group of 6 can do together, spontaneously, in the middle of a visit, without anyone sitting out.
“It fills the need for a group activity that’s something just out of the normal, but still really interactive. Families, friends, anybody from any age.”
What the Floor Taught Them
Don’t assume who’s going to play. Teens and adults engage just as much as young children, sometimes more. Sweet Scoops became a hit with adults who found it hilarious, while Chef Express consistently drew girls aged 10 to 14.
Zero friction is a great operational benefit. No staff per session, no individual transactions, no onboarding. QBIX Play runs without touching your headcount or your pricing model.
“I can put this anywhere. The operations dashboard is straightforward enough that anyone on the team can run it.”
That’s the efficiency gain that compounds across a multi-location operation.
Support speed is a real business factor. “You respond faster than any of our other suppliers,” said Archie. In a high-traffic venue where downtime on any attraction is lost pass value, that’s not a soft benefit. It’s operational insurance.
The Outcome with QBIX Play
AR’s San Antonio now has a group attraction that works inside their pass, requires no dedicated staff, and keeps running session after session, visit after visit, without touching the floor.
“I’ve got nothing but good feedback from my customers here.”, Sam, San Antonio Location Manager
Could QBIX Play bring in more players on your floor?
Whether you run a package model, a wristband, an all-access pass, or pay-to-play, QBIX Play was built to fit the way your venue already works.
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