TikTok: The Secret to Boosting Your Venue’s Popularity and Foot Traffic
TikTok is no longer just an app for dance trends and viral challenges – it has become a marketing powerhouse. With over a billion active users globally, the app is a perfect opportunity to connect with younger, tech-savvy audiences looking for new and exciting experiences. First, let’s see the “why” and then let’s dive deep into the “how”!

How Does TikTok Work?
TikTok’s success lies in its algorithm, which personalizes content for each user. As people interact with videos – by liking, sharing, commenting, or even watching repeatedly – the app learns their preferences and delivers more of what they enjoy.
Since it has a “For You” page – which is the primary feed for users – even small accounts have the chance to go viral! Unlike other platforms, TikTok prioritizes engagement over follower count, making creativity the key to reaching large audiences.
And while this sounds complicated, let us tell you it’s not. That’s because your venue already has what it takes to thrive on TikTok: fun, excitement, and memorable experiences. From showcasing vibrant attractions to sharing moments of laughter and connection, entertainment venues can spark interest and FOMO (Fear of Missing Out) among users. Just like Meow Wolf does it!
Why Would TikTok Work for Entertainment Venues Like Yours?
So, why does TikTok work so well for entertainment venues? It’s simple – this app was made for sharing experiences, and your venue is full of them.
The platform’s algorithm helps content reach the right audience, from families looking for activities to teens seeking unique experiences. Moreover, TikTok’s interactive features, like challenges and duets, make it easy for venues to connect directly with potential visitors.
How to Use TikTok?
TikTok’s ability to make viral content is unmatched, especially when you tap into trends, participate in challenges, and use the right hashtags to amplify your reach.
Here’s how to make the most of it:
Tell a Story & Be Relatable
Capture experiences that showcase the fun and energy of your venue! Highlight your mix of attractions, share a “day in the life” of your guests, or feature behind-the-scenes moments. Don’t shy away from fun bloopers, employee-led content, or even self-ironic takes – they humanize your brand and make it more relatable to your audience!
Jump on Trends
TikTok trends move fast, so keeping up with memes, challenges, and popular sounds is essential. Adapt trending challenges to fit your venue, use popular sounds to spotlight attractions, or add your twist to viral content. The key is to stay creative while making sure your posts feel authentic and fun.
Check out the Suspect Challenge – a fun TikTok trend your employees can join in on! It’s a great way to add humor and personality to your venue’s content!
Collaborate with Creators
Partnering with TikTok influencers or micro-influencers who align with your venue’s vibe is a powerful way to expand your reach. Whether it’s a well-known face or a rising star, having a creator showcase your venue adds credibility and excitement.
@nandosuk
Tip:
The example below is a fantastic way to showcase your offerings while expanding your reach by encouraging people to interact with your content!
@nandosuk please show your workings #nandos
General TikTok Best Practices
Be Consistent
Post regularly to stay visible and maintain audience interest.
Use Trending Sounds and Hashtags
Incorporate popular audio and relevant hashtags to improve your chances of reaching a wider audience.
Start with a Hook
Grab attention immediately by making a bold claim, asking a question, sharing a surprising fact, or teasing a secret.
Find Your Venue’s Voice
Whether it’s fun, quirky, or family-friendly, ensure your content reflects your venue’s personality.
Ryanair (@ryanair) is a great example of owning a unique personality on TikTok. Their quirky, sarcastic tone, paired with trending sounds and memes, makes their content both relatable and shareable. Check them out for ideas on how to infuse personality into your venue’s TikTok!
Tailor Content for TikTok
Keep your videos dynamic and engaging. Use the app’s features such as effects, filters, text overlays, and interactive elements to add variety. Also, remember to design your content for vertical viewing, ensuring it looks great on mobile devices.
Use Captions as SEO Tools
Just like traditional search engines, TikTok’s algorithm values keywords. Including relevant keywords in your captions helps your videos appear in search results, making it easier for users to discover your content.
Tip:
Use specific terms related to your venue and trending topics to increase visibility and attract a larger audience!
User-Generated Content (UCG): Turning Guests into Advocates
User-generated content is one of the most valuable assets in the digital world – with great potential for entertainment venues. When visitors share videos of their experiences at your venue, they create authentic, relatable content that resonates with their followers. This word-of-mouth marketing in a digital format has a powerful ripple effect, increasing both your venue’s visibility and credibility!
Here’s how to encourage and maximize UGC:
Utilize Hashtags and Challenges
Create branded hashtags or launch challenges to boost engagement and sharing, therefore leading to greater exposure!
Engage with Creators
Comment, share, or duet user-generated videos. Acknowledging their content not only strengthens your relationship with your audience but motivates others to create as well.
Offer Incentives
Reward visitors who create TikTok content about your venue with perks like discounts, free tickets, or exclusive experiences such as launching a new attraction and let them test it firsthand!
Tip:
Create fun props, and Instagram-worthy areas that make visitors want to take photos and videos and share them on TikTok!
To sum up, TikTok offers entertainment venues a powerful way to connect with new audiences and boost visibility. By embracing trends, collaborating with creators, and encouraging user-generated content, your venue can stand out and draw in visitors. It may take a bit of scrolling to understand the platform, but with patience, you’ll see the results!
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