QBIX Play Is Now Live at Coool! Arena Frankfurt
When a venue is called Coool! Arena, the attractions inside have to live up to the name.
Operated by Kiddieland GmbH, a company with over 35 years and 200+ entertainment centers across Europe, Coool! Arena has built its reputation on exactly that standard.
Walk into their Skyline Plaza Frankfurt location, and you’ll find Arcade Games, Kiddie Rides, Schwarzlicht-Bowling, and the Matrix Floor: a lineup where every attraction earns its place in throughput, in guest experience, and in how it fits the visit as a whole.
QBIX Play joined that floor. And it was built for exactly this kind of venue.
Inowize Launches QBIX Play: The New Edition of QBIX
QBIX Play is the newest edition of the QBIX immersive gaming room platform, which has established itself globally as the PRO version for high-performance immersive group gaming. QBIX Play expands the concept, built specifically for family venues, younger audiences, and day-pass entertainment formats.
The goal was straightforward: make group play more accessible, more spontaneous, and easier to deploy inside modern entertainment venues without adding operational complexity.
“QBIX Play was born from listening carefully to both operators and guests,” said Claudia Mihalache, Co-Founder of Inowize. “The market doesn’t need more complexity. It needs immersive attractions that are easier to deploy, easier to access, and easier to monetize.”
Built for the Whole Family
Most attractions at a family entertainment center are social. Guests do them together, side by side. But each person is still in their own experience, their own turn, their own score, their own moment.
QBIX Play changes that dynamic. Up to 6 players step into the same game at the same time, cooperating, competing, and reacting to each other in real time. Not next to each other. With each other.
The open-front, no-gate design means the whole group enters together. With 9 themed multiplayer titles, each with a different mechanic, it means anyone can pick it up in seconds, regardless of age or gaming experience.
The whole family walks in and plays.
When parents play alongside their kids (not just watch), they come back for themselves. That changes what return visits look like for a venue.
Why It Fits Coool! Arena Frankfurt
Coool! Arena Skyline Plaza Frankfurt uses a format in which every attraction needs to pull its weight for a full family visit, and guests come for the whole experience
QBIX Play adds something the floor didn’t have before: a shared group moment. One experience where every person in the group, kids, parents, and grandparents, is inside the same thing at the same time.
A Strong Floor Just Got Stronger
Coool! Arena Frankfurt already sets a high bar for what a family entertainment center looks like in 2026. QBIX Play fits the floor, fits the format, and adds a group experience that guests will come back to try again, and bring new people to try for the first time.
That’s what the right addition feels like.
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