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23.10.2024

2 MIN. READ

QBIX Localization: Immersive and Fun in 6+ Languages

In the Local-Based Entertainment industry, localization isn’t just a “nice to have” – it’s a way to cater to a broader audience and elevate guests’ experience! That’s why QBIX, our 6-player immersive gaming room, is now available in 6 languages, allowing every guest in venues around the world to enjoy smoother and more intuitive interactions and gameplay!

Keep reading to discover the key advantages of localization, especially for self-service attractions like QBIX! But first, let’s clarify what localization really means.

QBIX is available in 6 languages
1

Localization ≠ Translation

Localization goes beyond simple word-for-word translation, adapting cultural nuances, idioms, and even visual or audio elements. It ensures that players connect with the game with no barriers, enhancing their overall experience.

Tip:

Did you know that roughly 75% of potential customers will look elsewhere when they cannot find something in their preferred language? According to a study by CSA Research, even consumers who are confident in their English skills prefer engaging with entertainment and products in their own language.

2

Why Does Localization Matter?

Clarity

Imagine players – whether competitive or just there for the fun – not understanding game instructions. When talking about an unattended attraction like QBIX, this becomes even more crucial. From game instructions to the entire interface, we’ve localized the games and the self-service kiosk and attract mode. This removes any language-related confusion, allowing players to immerse themselves instantly.

Enhanced Guest Experience

When guests feel comfortable, they can fully enjoy the experience. This creates a more immersive experience because players feel the game was made for them, deepening their engagement. The result? Higher satisfaction and a memorable experience, that keeps them coming back.

Catering to a Broader Audience

Not only does localization enhance the player experience, but it also opens up new opportunities for entertainment venues. By catering to multilingual audiences, venues can attract a broader demographic, leading to higher foot traffic and longer play sessions.

3

QBIX Games: Globally Appealing Themes and 6+ Languages

Not only do QBIX games resonate globally by focusing on socially-driven experiences, universally appealing themes, and dynamic multiplayer gameplay, ensuring that every session is engaging and fun – we’ve also localized it, further enhancing its global appeal!

Whether you’re an operator in Europe, a family entertainment center in the Middle East, or a venue in North America, QBIX speaks your guests’ language! Our 6-player immersive gaming room is available in 6 languages: English, French, German, Italian, Spanish, and Romanian, with more to come! This localization ensures that players from various backgrounds can fully enjoy the immersive experience QBIX offers!

 

Discover the QBIX Game Gallery at IAAPA Expo 2024!

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