Success Story: Why The Fun Spot Switched from VR to QBIX for Bigger Returns
For decades, The Fun Spot in Queensbury, New York, has been a hub of family fun and entertainment. Nestled just south of Lake George, it’s a go-to spot for roller skating, laser tag, go-karts, adventure golf, and much more. The Fun Spot has always been about more than just offering traditional attractions.
Keith’s vision for the business goes beyond merely keeping up with trends; it’s about anticipating what families, groups, and companies will crave next. Whether it’s a birthday party, a corporate team-building event, or a summer camp adventure, The Fun Spot is constantly evolving to offer something new and exciting.
At the IAAPA Expo in November 2023, Keith found precisely that: QBIX, a 6-player immersive gaming experience that delivers high-energy, social gameplay without the need for headsets or an operator, as it completely runs self-service
The Challenge: Moving Beyond VR and Keeping Guests Engaged
Keith needed a new attraction, but not just any game or arcade. It had to be:
- A truly fresh group experience, something beyond anything that guests could get at home, truly unique, truly novel.
- Unattended.
- A space-efficient investment that can easily fit in his space, without any renovations or major changes in his floor layout.
- Easy to integrate into The Fun Spot’s existing ticket model for maximum ROI.
“People saw VR and said, ‘I’ve done that already. So, I needed something that felt new, something they hadn’t experienced before, and they simply can’t do at home, and that’s why the QBIX Experience was a fit. Also, I wanted to have it run smoothly without any attendant, and QBIX delivers exactly that, which is a huge payroll saving feature compared to a VR System.”
The Solution: A Fully Immersive Gaming Room
QBIX creates an all-in, group experience using:
- 5D effects that make players feel the game (motion floor and wind blasts).
- 270-degree projection that creates total immersion.
- A wide game gallery – 7 games as of April 2025
A True Group Experience
QBIX allows up to 6 players to compete and collaborate in real time, making it perfect for families, friend groups, and competitive players.
“It’s like stepping inside the game,” Keith explained. “How players move, react, and interact makes QBIX a completely different social experience than anything we’ve offered before.”
Guest Feedback and Success
Since installing QBIX, The Fun Spot has logged over 9,000 players with strong engagement across all demographics.
Families with kids
QBIX has quickly become a favorite for families, especially during camp and daycare group visits. Parents love how interactive the game is, letting them watch their kids get involved while everyone enjoys the fun of playing together.
Teens and young adults
Teens and young adults love QBIX for its competitive and social nature. They enjoy the thrill of competing, challenging their friends to rematches, and testing their skills in the action-packed, immersive experience.
Keith has received consistently positive feedback about QBIX. He notes:
“Parents appreciate being able to watch their kids play, and they love the competitive banter when kids challenge each other – like ‘I’m going to get you next time!’”
Also, he observes that the immersive, hands-on experience is something guests must experience in person:
“You don’t really understand how fun it is until you go inside and play the experience.”
The Business Impact: High ROI with Low Overhead
QBIX isn’t just a guest favorite, but also a smart investment.
- High throughput. Fast game sessions (5 minutes) mean more players per hour.
- Strong repeat play. Guests don’t just try it once. They come back for rematches.
- Low maintenance. No headsets or other equipment to manage, sanitize, or replace.
- No operator as it runs self-service.
Related: Your Go-to QBIX Experience FAQ! (Expanded)
For Keith, the decision to switch to QBIX wasn’t just about updating technology, it was about enhancing the overall guest experience and building a destination that stands out:
“What motivates me is putting smiles on people’s faces at the end of the day. Beyond the financial aspect, it’s the joy and connection that make this job worthwhile.”
Ultimately, by integrating QBIX into a well-curated attraction mix, The Fun Spot offers an end-to-end experience that keeps guests engaged and returning for more.
Subscribe to us