All of your guests use social media.

And most of them checked your Family Entertainment Center’s Facebook Page.

If you weren’t serious about your FEC Social Media Strategy before, the time is now.

Welcoming people inside in the summertime is challenging. But, with a social media marketing strategy for your FEC, you can stay on top of their mind (and feelings) all seasons. 

Social networks prioritize content they think a user will like based on several factors.

Our 5 tips & tricks will help you to better understand the algorithms and shape a bold social media promotion strategy for your Family Entertainment Center:

1. Target your FEC Demographics with your posts

Your FEC caters to guests of all ages, however, you surely observe success with a key demographic or two.

The more you know about your demographics, the easier it is to set the audience for an FEC social media strategy.

RELATED: How Choosing The Right Demographics Can Help You Grow Your FEC

Observe as much as you can about them (at least location, age, and interests). Digital marketing allows you to promote your post to your target audience. For example, as a Facebook Business Page, you have access to the Meta Business Suite.

Let’s take an easy-to-follow example that can help you develop your customer personas for your FEC promotion strategy: a venue with an attraction mix made for children where b-day parties are the main revenue source.

The demographics for your FEC Social Media Strategy could look like this:

James:

Customer persona for Family Entertainment Centers

James needs the parents’ approval to be your guest and organize a party at your venue.
He wants the best birthday party where his new friends can have a lot of fun.

Moreover, James is scared about the idea of a boring party.

If he has an amazing party, he could organize his next one at your location.
There is a chance to lose James as a customer if your attraction mix is old fashion and his friends could get bored.

You can reach James on Tiktok and Instagram.

Mary:

Customer persona for Family Entertainment Centers

Mary has the last word in organizing her kid’s b-day party, but her children and other moms usually influence the decision.
She wants to give her child an awesome birthday party.

If the party succeeds, Mary will organize b-day parties for her kids at your venue for some years.

There is a chance to lose Mary as a customer if kids can get injured while playing.
Other moms’ opinions about the venue are a critical decision factor for her.

She is looking after an easy process.
You can reach her on Facebook (shares on moms’ communities), Instagram, Pinterest, and YouTube Ads.

Moreover, Mary checks her email regularly.

2. Set goals for your FEC and create content based on them

Social media is an instrument, and you should use it to achieve your FEC business goals.

For example, if you want to increase the bookings for birthday parties (and grow your revenue), you can think about Mary’s buying stages, the customer persona described previously:

▪️ Decision recognition: Her son’s birthday is coming and she wants to celebrate him, but she is not sure how. 

▪️ Gather information: Mary starts thinking about places where her kid had a good time and birthday parties where he was invited. In addition, she asks other moms about b-day party locations and searches the internet and social media for more info.

▪️ Evaluate & select: She has some options and starts to compare the offers.

▪️ Take action: Mary buys your b-day party package.

▪️ Loyalty: As a result, she brings her kids more often to your FEC and organizes more birthday parties for her kids at your venue.

FEC Customer Persona Buying Stages

You can help Mary take a faster decision on every stage with the right content:

FEC Customer Persona Buying Stages

When you want to help Mary move from:

1. From decision recognition to the gather information phase, your goal is to make her aware of your venue and grow her interest in this type of party. For instance, post content about the Benefits of having a party in an FEC and with kids having fun at a b-day party at your venue.

2. From gathering information to evaluate & select phase, your goal is to make her aware of your attractions, value proposition, and birthday package offer. Post content about your FEC attractions and b-day package. Remind yourself to answer the question: why are b-day parties unique in your venue?

3. From evaluate & select to take action phase, your goal is to show her all the benefits. For example, post offers and promotions for b-day parties package, and testimonials.

4. From the take action to loyalty phase, your goal is to repeatedly bring her back to your FEC. Ask her for a testimonial and review, send her special offers and promotions, and post updates and new attractions.

Track your results with meaningful metrics for your goals. Therefore, based on them you can reshape your FEC Social Media strategy when it’s needed.

Business goals and metrics for FEC Social Media Strategy

You can track your metrics from the Insights section of your business account.

3. Choose main channels for your FEC Social Media Strategy

People are no longer loyal to one platform – an omnichannel approach is more and more needed for your FEC Promotion Strategy. 

Focus on Facebook, Instagram, and TikTok to cover the core.

Even if you reach new guests on TikTok, moms will search for your Facebook page and it would be a shame to see that your last post was in 2019.

Meta owns Facebook, Instagram, and WhatsApp. The Meta Business Suite is a real help for managing your business pages.

Facebook 

Facebook is most popular amongst millennials but used by almost everyone.

Facebook “shows you stories that are meaningful and informative.” Let me explain what that means. If your audience most often interacts with videos, they’ll see more videos. In the same vein, if they engage with photos, they see more photos.

Most importantly, don’t make assumptions. Test and decide based on metrics. Users are more likely to see content from sources they interact with, including friends and businesses, so it’s important to post content that makes them like, share or click your post. Once you understand your demographics, it’s easier to post for it on your Family Entertainment Center’s Facebook Page.

Meta says, “people on Facebook value accurate, authentic content.” In short, be creative and authentic. Post videos and pictures with your FEC Attractions, testimonials, and offers. Try to post Facebook stories, reels, and live videos more often.

▪️ The optimal number of hashtags to use is 2-3.

With Facebook groups, you can create communities, share your post for targeted groups and moreover, connect with local organizations.

Meta has launched a guide to building groups and communities for businesses.

FEC Promotion Strategy

12 posts ideas for your FEC Facebook Page

Help moms decide to book a birthday party for their kid at your venue with:

▪️ Challenges (post in the comments section your kid-favorite attraction from our venue and the most liked comment gets a day free card),

▪️ Challenge winners having fun in your location,

▪️ Picture, videos, reels, and stories with kids having fun in your location,

▪️ Promotions,

▪️ What includes the b-day party package: don’t worry about food, drinks or decorations,

▪️ Share articles from your blog (how b-day parties strengthen connections between friends),

▪️ Top 3 reasons to celebrate your kid’s birthday,

▪️ 5 things to do before your kid’s party (call guests and confirm their attendance, choose a comfy outfit for your kid, etc.),

▪️ Testimonials,

▪️ Photos and videos with your crew,

▪️ Safety measures for kids in your FEC,

▪️ Birthday party menu options.

Instagram 

Instagram is popular amongst millennials and Gen-Z and is more about visual content. 

The content from Feed and Story is visible based on post details (time, location, likes, etc), users’ past interactions with your account, and their interaction with similar posts (similar to Facebook). The Reels section is based on criteria alike.

The Explore tab pulls photos and videos from accounts that users don’t follow, but have similar content to what they usually interact with.

Instagram Feed is in chronological order, so post when your audience is online. Meta Business Suite will show you the optimal times for posting and you can schedule your posts.

▪️ 3-5 hashtags are enough, but you can add up to 30 in the description and even more in the comments sections.

Meta owns Instagram, you can link your Facebook and Instagram accounts and share your content at the same time and manage both accounts from Meta Business Suite.

Tik-Tok 

TikTok is popular amongst Gen-Z.

It’s powered by a highly personalized content recommendation system. In other words, TikTok can help you reach your FEC potential guests.

First, create your own TikTok Business Page and let yourself and your crew get creative. The sky’s the limit. There is no formula for posting the right content. TikTok empowers creativity and embraces diversity. Henceforth, anyone can become a trendsetter. 

Look after a relevant TikTok influencer for your demographics. TikTok influencer marketing is a big part of the app’s ecosystem and the impact of a paid collaboration can surprise you.

The TikTok algorithm is designed to push videos that use certain trending sounds, effects, or hashtags. Use them in your TikToks for a better view rate.

▪️ The optimal number of hashtags to use is: 3-5.

Expand your FEC online presence with:

YouTube 

▪️ YouTube is amazing because it’s universal! Almost everyone is using YouTube! 

▪️ You can have a channel for your FEC and upload videos from there. 

▪️ The optimal number of hashtags to use is: 3-5.

Pinterest

▪️ Pinterest is famous among millennials, especially women.

▪️ Users go there to find new ideas and inspiration, it’s a visual platform.

▪️ Therefore, you can post ideas for the best birthday party or corporate event.

▪️ The optimal number of hashtags to use is: 2-5.

LinkedIn 

▪️ LinkedIn is designed for professional content. 

▪️ For instance, it is a great opportunity to promote corporate party packages. 

▪️ You can find investors, partners, or new employees by being active there.

▪️ The optimal number of hashtags to use is: 1-5.

Twitter  

▪️ Twitter is popular among millennials. 

▪️ Great for engaging in real-time. In essence, it allows instant conversation with your audience.

▪️ The optimal number of hashtags to use is: 1-2.

Canva is an easy tool for social media post creation where you can find the post sizes for each social media platform.

4. Engage your crew to be part of your FEC Promotion Strategy

Personal accounts have better visibility in their community than small business pages on social media. 

Sharing and interacting with your professional life on social media also builds your personal brand. As an owner, you should be the first one who is the most engaged. After that, you can encourage your team to post about the Family Entertainment Center . 

In fact, who knows what next big influencer is hidden there?

Influencers are always a good option for FEC Promotion Strategies. Working with creators is a surefire way to expand the reach of new communities fast on social media.

FEC Promotion Strategy on Facebook

5. Keep your FEC Promotion Strategy ahead of the game with paid ads 

Build an online journey for your guests like the offline journey they have in your Family Entertainment Center.

Here’s the kicker: combine organic content with paid ads in your FEC Promotion Strategy.

Post videos and photos with people having fun in your venue, tips for birthday parties or corporate events, new attractions from your FEC, testimonials, etc. In addition, get the demographic attention with paid ads with one-time offers, vouchers, and special prices they can get when they visit your venue. 

Creating paid and organic social media strategies are similar. However, the difference is the audience targeting capabilities that come with ads.

You can add a Meta Pixel to your website and create better ads for your FEC Facebook Page to reach a better-targeted audience.

RELATED: Digital Marketing Strategies for Family Entertainment Centers

FEC Facebook Ads

For example, the audience for Facebook Ads can be selected after:

▪️ Location

▪️ Demographics

▪️ Interests

▪️ Behavior

▪️ Connections

PS: Keep an eye on the competition. 

You don’t have to reinvent the wheel. You can get a good sense of what’s expected from an FEC Social Media page by conducting a competitive analysis. Altogether, observe what they are doing well and what is not so well.