Making VR a Profitable Investment
VR Arenas have displays, thus a great attract mode, but if you don’t place your VR System in plain view, or if you don’t advertise it well enough, that’s not going to be good for business. And sometimes guests are shy to ask. If they don’t ask and you don’t tell them, your new arena is just going to sit there in the corner without customers.
When you first get a VR arena in your center, promote it like crazy! Use social media, newsletters, anything that you have at your disposal. Come up with special prices and package deals. Your goal is to grab people’s attention and to get the word of mouth going.
If your facility’s design allows you to place the VR arena in plain view, actively tell your customers about it, advertise it on social media, and the results will start coming.
Virtual Reality is a great attraction with a huge novelty factor, but you can’t expect it to generate income on its own, without you and your staff promoting it.
Do package deals, especially for birthday parties and corporate events, Virtual Reality is amazing for events. Combine VR with other attractions and do special deals. Once in a while, discount the prices for the VR arena for the entire weekend.
If you have Player versus Player games in your library, organize a tournament. Invite clients in, give out a little prize for the winners – money, redemption tickets or gifts, whatever you want.
Virtual Reality is no longer a new attraction, it has a proven track record and it’s here to stay. VR systems can be very profitable for your business but there’s a couple of things you have to do:
How to Successfully Operate Your VR Arena
Usually, Virtual Reality systems should be easy to operate (this means that they most often require only one of your staff members and it quite hassle-free).
Turnkey VR Solutions shouldn’t need a lot of work to be managed, as you should be able to get a lot of people in during a short amount of time. Needless to say, when looking for a Virtual Reality solution, considering a provider that’ll offer learning materials, 24/7 support is a must, as certain operational aspects can arise at any time.
Here is what you have to keep in mind for having a huge success with a Virtual Reality Attraction!
1. Carefully choose what type of VR attraction you purchase so it meets your needs.
2. Research for the most reliable technology!
3. Make sure it’s easy to use and you have good tech support.
4. Get a VR System that comes with high-quality games!
5. Put in the work and promote your attraction.